@font-face{font-family:"Clash Display";src:url("/fonts/ClashDisplay-Semibold.woff2") format("woff2");font-weight:600;font-display:swap}
@font-face{font-family:"PP Fraktion Mono";src:url("/fonts/PPFraktionMono-Regular.otf") format("opentype");font-weight:400;font-display:swap}
:root{--bg:#102128;--ink:#f9faf7;--muted:#afbfbe;--orange:#fd530a;--line:#ffffff29;--heading:"Clash Display",Arial,sans-serif;--body:"PP Fraktion Mono","Courier New",monospace;color-scheme:dark;font-synthesis:none;scroll-behavior:auto;scroll-padding-top:30px}
*{box-sizing:border-box}body{margin:0;background:var(--bg);color:var(--ink);font-family:var(--body);font-size:14px;line-height:1.75}h1,h2,h3,p,figure{margin:0}h1,h2,h3{font-family:var(--heading);font-weight:600;line-height:1.05;letter-spacing:-.035em}h2{font-size:clamp(34px,4.1vw,58px)}h3{font-size:25px}a{color:inherit;text-decoration:none}img{max-width:100%;display:block;height:auto}button{font:inherit;cursor:pointer}strong{font-weight:inherit;color:var(--ink)}.wrap{width:min(1280px,calc(100% - 112px));margin-inline:auto}.orange{color:var(--orange)}.muted{color:var(--muted)}.section-space{padding-block:108px}.eyebrow,.section-line,.project-meta,figcaption,.header-link,footer{font-size:11px;letter-spacing:.025em}.eyebrow{display:flex;align-items:center;gap:12px;line-height:1.6}.status-dot{width:7px;height:7px;background:var(--orange);border-radius:50%;display:inline-block}.divider{color:#617c7e}.site-header{display:flex;align-items:center;justify-content:space-between;height:108px;border-bottom:1px solid var(--line)}.brand{width:195px;display:block;height:75px;overflow:hidden}.brand img{width:195px;height:75px;object-fit:contain}.header-link{display:flex;align-items:center;gap:30px;text-transform:uppercase}.header-link span{font-size:25px;color:var(--orange)}.hero{padding-top:60px}.hero h1{margin-top:33px;font-size:clamp(39px,4.8vw,68px);letter-spacing:-.04em;line-height:1.06}.hero .revenue{display:inline-block;font-size:clamp(110px,15.5vw,218px);line-height:1.08;letter-spacing:-.065em;color:var(--orange);margin-top:5px}.currency{font-size:.8em}.hero-end{font-size:.84em}.hero-bottom{display:flex;justify-content:space-between;align-items:center;gap:48px;margin-top:34px}.hero-bottom>p{max-width:600px;color:var(--muted);font-size:14px}.hero-actions{flex-shrink:0;display:flex;flex-direction:column;align-items:flex-start;gap:13px}.button{display:inline-flex;gap:40px;align-items:center;justify-content:space-between;background:var(--orange);padding:16px 23px;color:#102128;font-size:13px;line-height:1.5;transition:background .2s}.button:hover{background:#ff7435}.button span{font-size:21px}.source-link{font-size:10px;color:var(--muted);text-decoration:underline;text-underline-offset:4px}.project-meta{display:grid;grid-template-columns:1fr 1.4fr 1fr;border-block:1px solid var(--line);margin-top:54px;padding:23px 0;gap:20px}.project-meta span{display:block;color:var(--muted);font-size:9px;margin-bottom:5px}.section-line{display:flex;justify-content:space-between;gap:20px;color:var(--muted);border-bottom:1px solid var(--line);padding-bottom:18px;margin-bottom:42px}.showcase{padding-top:88px}.showcase-heading{display:flex;justify-content:space-between;align-items:end;gap:60px;margin-bottom:38px}.showcase-heading p{max-width:375px;color:var(--muted);font-size:13px}.browser-bar{height:37px;background:#263a3f;display:flex;align-items:center;justify-content:space-between;padding:0 17px;font-size:10px;letter-spacing:.03em;color:#afbfbe}.window-dots{font-size:9px;letter-spacing:4px;color:#68817f}.desktop-figure img{width:100%}.zoom{display:block;cursor:zoom-in;outline-offset:5px;overflow:hidden}.zoom img{transition:filter .2s}.zoom:hover img{filter:brightness(1.05)}figcaption{display:flex;justify-content:space-between;gap:16px;color:var(--muted);font-size:10px;padding-top:13px}.context-grid{display:grid;grid-template-columns:1.13fr 1fr;gap:84px}.context-grid h2{font-size:clamp(34px,3.8vw,52px)}.prose{color:var(--muted)}.prose p+p{margin-top:24px}.needs{display:grid;grid-template-columns:repeat(3,1fr);margin-top:65px;border-top:1px solid var(--line)}.needs article{padding:28px 30px 0 0}.needs article+article{border-left:1px solid var(--line);padding-left:30px}.number{color:var(--orange);font-size:12px}.needs h3{margin:25px 0 14px}.needs p{color:var(--muted);max-width:290px;font-size:12px}.mechanism{background:#e8e9df;color:#102128;padding-block:88px}.mechanism strong{color:inherit}.mechanism-grid{display:grid;grid-template-columns:1fr 390px;gap:100px;align-items:center}.mechanism h2{font-size:clamp(52px,6.2vw,84px);margin:25px 0 40px}.steps{margin:0;padding:0;list-style:none;counter-reset:steps}.steps li{counter-increment:steps;position:relative;padding:23px 0 24px 44px;border-top:1px solid #10212835;max-width:490px}.steps li:before{content:"0" counter(steps);position:absolute;left:0;top:24px;font-size:11px;color:#596662}.steps h3{font-size:23px;letter-spacing:-.02em;margin-bottom:12px}.steps p{font-size:12px;color:#465953}.phone-figure{max-width:365px;justify-self:center}.phone-figure a{border:7px solid #102128;border-radius:30px;box-shadow:16px 24px 0 #10212810}.phone-figure img{width:100%}.phone-figure figcaption{color:#465953;justify-content:center;font-size:9px;margin-top:9px}.result-grid{display:grid;grid-template-columns:1.25fr 1fr;gap:80px;align-items:center}.result-number{font-size:clamp(72px,9.5vw,134px);color:var(--orange);margin-top:17px;letter-spacing:-.055em;white-space:nowrap}.result-caption{color:var(--muted);margin-top:12px}.result-copy h3{font-size:32px;margin-bottom:22px}.result-copy p{color:var(--muted);font-size:12px;margin-bottom:16px}.text-link{font-size:11px;text-decoration:underline;text-underline-offset:5px}.result-note{border-block:1px solid var(--line);margin-top:55px;padding:30px 0;display:flex;align-items:center;gap:40px}.result-note>span{font-size:54px;color:var(--orange);line-height:1}.result-note p{font-size:16px;color:var(--muted);max-width:790px}.detail-section{padding-top:0}.detail-grid{display:grid;grid-template-columns:1.6fr 1fr;gap:50px;align-items:center}.detail-grid h2{font-size:37px;margin-bottom:24px}.detail-grid p{font-size:12px;color:var(--muted)}.detail-grid .small{font-size:10px;margin-top:20px}.method{display:grid;grid-template-columns:1fr 2fr;gap:60px;padding-block:36px;border-block:1px solid var(--line)}.method h2{font-size:23px;letter-spacing:-.02em}.method p{font-size:10px;color:var(--muted);line-height:1.8;max-width:800px}.method p+p{margin-top:13px}.closing{padding-block:105px 86px}.closing h2{font-size:clamp(42px,6.5vw,90px);margin-top:30px}.closing-bottom{display:flex;justify-content:space-between;align-items:end;gap:55px;margin-top:35px}.closing-bottom p{max-width:560px;color:var(--muted);font-size:13px}.closing-bottom .button{flex-shrink:0}footer{border-top:1px solid var(--line);display:flex;justify-content:space-between;gap:25px;padding-block:25px 35px;color:var(--muted);font-size:9px}footer a:hover,.header-link:hover{color:var(--orange)}.skip{position:fixed;left:15px;top:15px;transform:translateY(-150%);z-index:20;padding:10px;background:var(--orange);color:var(--bg)}.skip:focus{transform:none}a:focus-visible,button:focus-visible{outline:2px solid var(--orange);outline-offset:5px}.lightbox{max-width:none;max-height:none;width:100%;height:100%;padding:70px 30px 30px;background:#102128f7;border:0;position:fixed;inset:0;margin:0}.lightbox::backdrop{background:#102128}.lightbox img{height:100%;max-height:calc(100dvh - 100px);width:100%;object-fit:contain}.lightbox-close{position:absolute;right:30px;top:15px;background:none;border:1px solid #ffffff60;color:#fff;padding:6px 16px;font-size:12px;display:flex;align-items:center;gap:20px}.lightbox-close span{font-size:25px}body:has(.lightbox[open]){overflow:hidden}
@media(min-width:1500px){.hero{padding-top:70px}.hero-bottom{margin-top:40px}}
@media(max-width:1000px){.wrap{width:calc(100% - 64px)}.hero-bottom{gap:30px}.hero-actions .button{gap:25px}.context-grid{gap:45px}.mechanism-grid{gap:50px;grid-template-columns:1fr 330px}.result-grid{gap:38px}.detail-grid{gap:30px}.detail-grid h2{font-size:31px}.closing-bottom{gap:30px}.closing-bottom .button{gap:20px}footer span:nth-child(2){display:none}}
@media(max-width:700px){body{font-size:13px}.wrap{width:calc(100% - 40px)}.site-header{height:80px}.brand{width:155px;height:65px}.brand img{width:155px;height:65px}.header-link{gap:15px;font-size:9px}.hero{padding-top:38px}.eyebrow{font-size:9px;gap:8px;flex-wrap:wrap}.hero h1{font-size:clamp(28px,7.65vw,50px);margin-top:25px}.hero .revenue{font-size:clamp(72px,23.5vw,154px);margin-top:16px;margin-bottom:9px}.hero-end{font-size:.9em}.hero-bottom{display:block;margin-top:24px}.hero-bottom>p{font-size:12px}.hero-actions{margin-top:25px;gap:13px}.project-meta{grid-template-columns:1fr 1fr;padding:20px 0;row-gap:18px;margin-top:30px;font-size:10px}.project-meta>div:nth-child(2){grid-row:2;grid-column:1 / -1}.project-meta>div:last-child{text-align:right}.showcase{padding-top:50px}.section-line{font-size:9px;margin-bottom:26px;gap:16px;padding-bottom:13px}.section-line>span:last-child{max-width:45%;text-align:right;font-size:8px}.showcase-heading{display:block;margin-bottom:25px}.showcase-heading p{margin-top:22px;font-size:12px;max-width:none}.showcase-heading h2{font-size:36px}.browser-bar{font-size:8px;padding-inline:10px;height:28px}.window-dots{font-size:7px}figcaption{font-size:8px;gap:10px}.section-space{padding-block:60px}.context-grid{display:block}.context-grid h2{font-size:34px}.prose{margin-top:27px;font-size:12px}.needs{grid-template-columns:1fr;margin-top:35px}.needs article,.needs article+article{border-left:0;border-bottom:1px solid var(--line);padding:24px 0;display:grid;grid-template-columns:35px 1fr;gap:7px 10px}.needs h3{margin:0;font-size:25px}.needs p{grid-column:2;max-width:100%;font-size:11px}.number{padding-top:3px}.mechanism{padding-block:55px}.mechanism-grid{grid-template-columns:1fr;gap:35px}.mechanism h2{font-size:62px;margin-top:25px;margin-bottom:30px}.steps li{max-width:none}.phone-figure{width:min(330px,100%)}.result-grid{grid-template-columns:1fr;gap:30px}.result-number{font-size:clamp(78px,23vw,120px)}.result-caption{font-size:12px}.result-copy h3{font-size:31px}.result-note{gap:20px;margin-top:32px;padding:25px 0}.result-note>span{font-size:35px}.result-note p{font-size:12px}.detail-section{padding-top:0}.detail-grid{grid-template-columns:1fr;gap:30px}.detail-grid h2{font-size:34px;margin-bottom:18px}.detail-grid figure{order:2}.method{grid-template-columns:1fr;gap:18px;padding-block:30px}.method h2{font-size:23px}.method p{font-size:10px}.closing{padding-block:60px}.closing h2{font-size:clamp(37px,9.9vw,61px);margin-top:25px}.closing-bottom{display:block;margin-top:25px}.closing-bottom p{font-size:12px}.closing-bottom .button{margin-top:28px;gap:26px}footer{font-size:8px;gap:15px}.lightbox{padding:65px 8px 20px}.lightbox-close{right:15px}.lightbox img{max-height:calc(100dvh - 85px)}}
@media(prefers-reduced-motion:reduce){:root{scroll-behavior:auto}*{transition:none!important}}

/* Keep word spaces clear in the compact display face. */
h1,h2,h3{word-spacing:.12em;letter-spacing:-.015em}.hero h1{letter-spacing:-.02em}.hero .revenue,.result-number{letter-spacing:-.035em;word-spacing:.1em}

/* Case study hero: result and the mobile purchase experience side by side. */
.hero{padding-top:42px}.hero-grid{display:grid;grid-template-columns:minmax(0,1fr) 330px;gap:64px;align-items:center;margin-top:28px}.hero-copy{min-width:0}.hero h1{margin-top:0;line-height:1.06}.hero-lead{display:block;font-size:clamp(32px,3.2vw,47px)}.hero .revenue{display:block;font-size:clamp(100px,11.8vw,166px);line-height:1.16;margin-top:8px;white-space:nowrap}.hero .hero-end{display:block;font-size:clamp(30px,3vw,43px);line-height:1.18;letter-spacing:-.02em;margin-top:8px}.hero .hero-bottom{display:block;margin-top:24px}.hero .hero-bottom>p{max-width:560px;font-size:13px}.hero .hero-actions{display:flex;flex-direction:row;gap:22px;align-items:center;margin-top:26px}.hero .button{gap:28px}.hero-phone{width:290px;max-width:100%;justify-self:center}.hero-phone a{border-color:#31474c;box-shadow:18px 22px 0 #ffffff05}.hero-phone figcaption{color:var(--muted);font-size:9px}.hero .project-meta{margin-top:42px}
@media(max-width:1100px) and (min-width:701px){.hero-grid{grid-template-columns:minmax(0,1fr) 260px;gap:34px}.hero-phone{width:250px}.hero .revenue{font-size:clamp(88px,11vw,122px)}.hero-lead{font-size:34px}.hero .hero-actions{flex-direction:column;align-items:flex-start;gap:12px}.hero .hero-bottom>p{font-size:12px}.hero .hero-end{font-size:32px}}
@media(max-width:700px){.hero{padding-top:34px}.hero-grid{grid-template-columns:1fr;gap:35px;margin-top:24px}.hero-lead{font-size:clamp(27px,7.5vw,40px)}.hero .revenue{font-size:clamp(72px,23.5vw,154px);margin:12px 0 9px}.hero .hero-end{font-size:clamp(27px,7vw,38px)}.hero .hero-bottom{margin-top:23px}.hero .hero-bottom>p{font-size:12px}.hero .hero-actions{flex-direction:column;align-items:flex-start;gap:13px;margin-top:24px}.hero-phone{width:min(310px,100%)}.hero .project-meta{margin-top:35px}}

/* Full-height captures remain uncropped inside a phone enclosure. */
.hero-phone{width:320px}.phone-frame{position:relative;padding:8px;border:2px solid #858a8b;border-radius:43px;background:linear-gradient(110deg,#73787c,#131619 12%,#060708 85%,#858b90);box-shadow:inset 0 0 0 2px #24272a,0 24px 45px #0005}.phone-frame .zoom{border:0;border-radius:33px;box-shadow:none;background:#626b61;overflow:hidden}.phone-frame img{width:100%;height:auto;object-fit:contain}.phone-island{position:absolute;z-index:2;left:50%;top:17px;transform:translateX(-50%);width:29%;height:20px;background:#080a0b;border-radius:16px;box-shadow:0 1px 1px #7774}.phone-island:after{content:"";position:absolute;right:8px;top:6px;width:8px;height:8px;border-radius:50%;background:radial-gradient(circle at 35% 35%,#2d4561,#070a10 65%);box-shadow:0 0 0 1px #202329}.phone-home{position:absolute;bottom:18px;left:35%;width:30%;height:4px;border-radius:8px;background:#eff1ef}.phone-side{position:absolute;background:linear-gradient(90deg,#656b6e,#14181a);width:4px;border-radius:3px}.phone-side-left{left:-5px;top:95px;height:48px;box-shadow:0 61px 0 #353a3d}.phone-side-right{right:-5px;top:143px;height:76px}.desktop-figure{max-width:800px;margin-inline:auto}.personalization{padding-top:0}.personalization-principle{display:flex;align-items:center;gap:25px;margin:35px 0 45px;padding:24px 0;border-block:1px solid var(--line);color:var(--muted);font-size:13px}.personalization-principle>span{font-size:40px;color:var(--orange)}.personalization-grid{display:grid;grid-template-columns:minmax(0,1.4fr) minmax(0,1fr);gap:70px;align-items:center}.personalization-copy .prose{margin-top:28px}.personalization-copy .personalization-principle{margin-bottom:0}.shrub-phone{width:310px;max-width:100%}.shrub-phone figcaption{color:var(--muted)}.detail-grid{grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:65px}.detail-grid figure{max-width:500px}.hero-lead{max-width:600px}
@media(max-width:1100px) and (min-width:701px){.hero-phone{width:260px}.personalization-grid{gap:35px}.shrub-phone{width:270px}}
@media(max-width:700px){.hero-phone{width:min(310px,100%)}.personalization{padding-top:0}.personalization-grid{grid-template-columns:1fr;gap:45px}.personalization-principle{font-size:11px;gap:16px;margin:28px 0 32px}.personalization-principle>span{font-size:30px}.detail-grid{grid-template-columns:1fr;gap:30px}.phone-frame{border-radius:40px}.phone-frame .zoom{border-radius:30px}.shrub-phone{width:min(310px,100%)}}

/* Original homepage spray artwork and native animation, scoped to key phrases. */
.brand-spray{position:relative;display:inline-block;white-space:nowrap;isolation:isolate}.brand-spray-label{position:relative;z-index:1}.brand-spray-art{display:block;position:absolute;left:-20%;top:calc(100% - .08em);transform:translateY(-18%);width:140%;aspect-ratio:2.5;pointer-events:none;z-index:0}.brand-spray-art img,.brand-spray-canvas,.brand-spray-canvas canvas{display:block;width:100%;height:100%}.brand-spray-art img{position:absolute;inset:0;object-fit:contain}.brand-spray-canvas{position:absolute;inset:0}.brand-spray-art.is-pending img,.brand-spray-art.is-playing img{visibility:hidden}.hero .hero-bottom{margin-top:70px}.personalization-copy .prose{margin-top:96px}.result-copy h3{margin-bottom:75px}
@media(max-width:1100px) and (min-width:701px){.personalization-copy .prose{margin-top:80px}}
@media(max-width:700px){.hero .hero-bottom{margin-top:61px}.personalization-copy .prose{margin-top:74px}.result-copy h3{margin-bottom:68px}.result-copy .brand-spray{font-size:.94em}}
@media(max-width:360px){.result-copy .brand-spray{font-size:.86em}}
@media(prefers-reduced-motion:reduce){.brand-spray-art img{visibility:visible!important}.brand-spray-canvas{display:none}}
/* The spray's transparent canvas must not create horizontal mobile scrolling. */
.result{overflow-x:clip;overflow-clip-margin:20px}